People

Serenissima embodies the fascinating epic tale of a small manufacturer that dared to challenge the giants of the Italian automobile industry. Founded in 1960 by Count Giovanni Volpi, this Venetian brand was much more than a simple industrial project: it was a passionate response to a feud with Enzo Ferrari. Volpi, patron of Scuderia Serenissima, had initially supported Ferrari before tensions arose between the two. Rather than back down, he decided to create his own brand, assembling a team of outcast talents to design cars capable of rivaling the best.