Serenissima owes its existence to Giovanni Volpi di Misurata, a wealthy Venetian heir with a passion for motorsport. In the 1960s, after a conflict with Enzo Ferrari—whose Scuderia Serenissima team he initially financed—Volpi decided to create his own brand to rival the Cavallino Rampante. Far from being a mere amateur, he surrounded himself with the best engineers and adopted a resolutely competitive approach, although his resources remained limited compared to the automotive giants.